General Advice on Shares

Relying only on share tips about shares is like trying to learn a foreign language using a tourist phrase book, which is why we warn investors not to rely only on investing tips about shares they hear or read about in the media or stock newsletter and the like.

It is generally observed that if you are going to buy stocks or shares, you need to do your own homework - don't only rely on quick stock market tips and investment advice from media. Media advice is usually aimed at a wide audience - it may give general guidance but it cannot cater to your individual financial circumstances or investment strategies.

Buy shares only if they fit into an investment strategy or plan that suits your overall or specific needs and circumstances. Choose shares because you understand the company behind them and because you believe that the company is worth investing in. As a general rule for investors, shares are best utilized in a structured investment plan, not as a short-term 'quick-win' solution motivated only by market tips and media tips.

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For example, if you were thinking about buying a house in the next few months, it would not make much sense to put your deposit into the share market. In this case it would be more sensible to put the deposit money somewhere more stable even if the returns look lower. In the short term, shares can rise and fall quite dramatically.

In most countries the law states that media commentators and advisers must clearly warn people that tips and general advice is nothing more than that. Stock market tips, finance tips or stock investment tip and general advice may help stock market investor understand some basic facts about shares and companies, but they will not suit the needs of every individual stock market investor.

Share tips and share advice in the media have grown substantially as share ownership has increased. Investors must also take great care with stock tips and share tips about particular companies. Some companies' shares are best held for many years; others work best if bought and sold fairly quickly.

Share Tips or Stock Tips often won't reveal these issues. It's important to note that even experts cannot reliably predict if particular share prices or stock prices will go up or down in the short term, and their long term predictions can also go astray. Given that even experienced investors will say they are doing well if just half their choices show a good return, it is important for all investors to be fully informed when making investment decisions.

If you need help drawing up a financial plan, as many people do, dont hesitate.